The Social Media Success Formula *


We need to remember that Social Media is a social platform, not a sales platform.

So the rule of thumb is the 70-20-10 division of content:

70% of the content you share should be brand building content. So this is what we mainly focus on in this course, the engaging, informative, inspiring content you can create, rather than just put a product up with a price tag. Share your expertise and show up with support.

20% of the content can be links to other people’s informative and engaging content, always in line with your brand of course.

10% is the direct SALE messages you should put out – so not a lot!