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Rise&Shine Vlog Course


Rise&Shine is a visibility hub with weekly support for women who want to
grow their online presence without the fear of losing their authenticity
with a PRO option of private coaching, editing and design

By far the best investment for your business you can do.

I feel blessed to have worked with Mi!

I 100% recommend this course!

I’ve been paying for many world class programmes but this is the one I’ve kept.


🚩   6 x super powered video training modules to help you get confident both in front and behind the camera

🚩  Ongoing weekly Focus Emails with content ideas and awareness dates to keep you on track

🚩  Facebook group with direct support, feedback and content share days

🚩  Go PRO and get a private coaching session every month, or help with editing and design


Become at ease with video and create pro results without the cost of a film crew


Get full clarity on your brand and create a simple structure and content plan


Build up better consistency with weekly inspiration and accountability

Rise&Shine isn't just a vlog course, it creates real focus on your own values and how you want to show up for your brand.

You get weekly social media inspiration, tasks and support. Invaluable if you want to stay consistent and grow online in an authentic way.

You can also opt in to get personal monthly support with either coaching, editing or design with the PRO option.


Confidence training


Strengthen your confidence, establish your Video Avatar and Visual Persona.
Understand the true power of video, algorithms and human psychology and how to make it work for you in a really simple way.

Mi Elfverson, Vlog Coach


Cameras, Lights, Audio, Backdrops.
How to film videos without a crew, set light, use a microphone, camera positioning - all without any geekiness or high costs so you can do it yourself.

Vlog training with The Vlog Academy


Audience and Camera Connection, Composition, Personal Power tools.
Creating your own home studio and setup to enjoy creating regular videos without spending a fortune on a studio location.

Video Content strategy


What content works, Video Categories and The Scientifically proven way to hook your audience so they come back for more.

Video Strategy and planning


Video planning, the Ultimate Vlog Structure, The Psychological journey of your video. Stories, IGTV, Reels.... do I really have to?

Vlog Crash course parts


Brand consistency, Audience retention, Editing, YouTube introduction, Automation
Hashtags, Keywords, creating a video ident.


I’ve done training with some of the best in the world, but The Vlog Academy’s programme is the one I’ve stayed with. The ongoing social media prompts, tasks and lessons week after week are INVALUABLE.

The course portal jam-packed with evergreen training is again so so helpful, honestly this program is more than worth every pence! I promise to make you proud Mi whenever I say you have been my coach and ARE my mentor.

Thank you thank you thank you.

Carla Armour

Pilates Teacher and Business Coach

Anyone struggling with business blocks, especially around visibility, videoing and doing lives - Mi is an amazing teacher, I can't recommend her highly enough!!

Sara Reeves Evans, Childhood Trauma Energy Mindset Specialist.



Yes, weekly focus emails, we keep them coming when you're part of Rise&Shine!
Because keeping up with social media is the thing that can feel more exhausting than anything else when you run your own business. All you want to do is do your own job - which probably isn't social media management!
So you can end up posting random stuff because you know you need to stay visible, but there's very little engagement, no energy, and no new customers.

As a Rise & Shine member, you get inspiration and valuable content ideas every week and also real focus on your own business and where you want to go.

We make sure you stay focused, authentic and on track.


We have a weekly Share Day in the group, where you can share a link to what you've posted online and get the group to support you with likes, comments and more shares, great for engagement and growth!


Running your own business can feel lonely and it costs a lot of money to hire a personal business coach or social media manager.
In the Rise&Shine group, you'll find a wonderful community of other supportive women who are in a similar situation to you.
Sharing and exploring ideas, inspiration and progress will help you stay focused with gentle accountability.

You also have direct access to Mi Elfverson (Founder of The Vlog Academy) and several other Expert Members, so you can always ask questions and get support.

If you feel stuck, want to share a preview, discuss an idea or get advice on how to do something, this is the place to find answers and get results quickly.


Mi Elfverson – Creator of Rise&Shine

Founder of The Vlog Academy
UK Country Chair of the G100-Media Arts & Communication
Creator of EyeStorm

Hi there and thanks for checking in!

Many of us are developing a bit of love-hate for social media. We love seeing the good stuff, but we hate all that negative, fake and inauthentic drama that screams for attention and ‘look at me’.

As a business owner you might wonder how it’s going to be possible to grow your business if you don’t want to be part of all that negativity.

I totally understand that. And I know where you’re coming from. And the good news is – you don’t have to be part of the drama!

Check through the statements below and see how it resonates and I hope to see you in the group!

I know that you know your stuff. And you’re good. You’ve got a lot of experience and expertise and you thrive on supporting your clients with any problems they turn up with.

You’ve probably spent loads of time carefully thinking through and developing your products and services and you know your customers reap the rewards.

Physically, you could be anywhere in the world!

You’ve got a head full of knowledge and many plans in silver-lined notebooks you’ve paid too much for or have been given by friends for Christmas. You might even have a Google sheet with random ideas or an Asana project on the move, but it’s full of gaps and question marks.

You want your business to grow. You need more clients, you want to sell more products and market your services and you want to create a bigger buzz online. You know you need to go online, but you just can’t keep up with the whole social media shebang.

You also want to have more clarity on your content – maybe even on your true goals – and you need to feel more confident in yourself and with your voice, bringing more power to your words.

You probably feel this insecurity even more vividly in front of the camera. And is it just the camera? Or does social media feel like one big lens pointing straight into your soul, killing it softly….?

Once you realise that you don’t have to be part of the whole social media and Influencer drama, you can start growing your online presence in a perfectly natural and authentic way, doing what you enjoy and do best.

Having all those lovely notes and ideas is absolutely pointless if you don’t start sharing them in a coherent way. So it’s time to get focused and get a simple structure in place, then get more active online.

‘What parts of my knowledge do I share? How much? How often? In which format do I share my content and where? I’m not techy enough!’

‘Who’s ever going to see my posts? Who’s going to want to look at me? And who will want to buy my products?’

Rise&Shine is a coaching hub where we embrace each and every individual for their uniqueness. It’s a safe space, created to support you with training and weekly online handholding, so you always know what’s most important for you to focus on to stay visible and grow – at your own pace. We work in a more holistic way to release your blocks – sometimes so deep, old and stubborn that you’d given up hope to ever be free from them.

We work on your confidence to step forward, into your ultimate power to create a buzz around you that will attract more customers.

And we ensure you have a structure in place so you can stay focussed and consistent in a way that works for you and your brand, without feeling stressed and overwhelmed.

There is only one silver bullet in this training – and that’s you. And we want to bring you out to reveal your full potential, share your passion and dedication to your work, as your best self.

It’s time for you to Rise&Shine.

I’m Mi! And I’m here to coach you and see you blossom and thrive.

I started in high-end film and TV production nearly 30 years ago, and I’ve seen both blockbuster actors in front of the camera, as well as people who are so nervous they can barely speak.

I couldn’t believe my eyes when I first got to step inside a Hollywood studio and work with crew members from the Starwars films. Our set designer had actually been inside R2D2?!

I used to find it exhilarating working with the big shots from the latest commercials, both actors and directors, and I thought it was super glamorous to go to the big opening nights and annual gala events. Until I burnt out. Completely.

I went from Stockholm to New York, then London and I eventually settled down in Brighton – well, Hove actually – where I now run my own business, on my own terms.

This is how I’ve got an understanding of the whole circumflexion of film and video production. But also of people. Nerves. Confidence. And what it means to set up and run your own busy business while being a single mum.

And what feels more important the older I get, is that trendy new word that keps popping up within certain areas of modern marketing: Authenticity. 

And I feel I get that. I really really get it. From all those years of fake glamour, I can see straight through anything that isn’t real.

But I also strongly feel that ‘being authentic’ doesn’t have to mean being ‘naked – in tears’ all the time. It’s still necessary to be your best self – whatever that means for you, and that might take some training and practice.

I also noticed how many women were held back and lacked in confidence as soon as there was a camera in front of them.

I would be holding a corporate workshop in the city and had both men and women on the floor in front of me. As soon as I said Camera Action! all men stepped forward, while the women took a step back. Despite having the same experience, knowledge – even title.

So I formed my sub brand for women, EyeStorm, and started giving confidence training just for women. Because I could see that many women needed more time to take things in, they had different blocks, fears and questions. They needed a more holistic confidence training, which starts from the inside and works its way out.

So here we are. The shape and form and even the name of the training has shifted just slightly since I started, but the mission is the same: I want to see more confident women stepping forward.

I’ve learnt so much, I’ve grown and seen so many women grow, they’ve become amazingly confident and strong and have embraced their passion and now share their expertise with the world and nothing makes me more happy!

So I’m here for you. 100% on your side, dedicated to making you thrive and glow.

You’re always welcome to book in a quick initial chat if you want to find out if this is the best course for you, you can reach me on:

[email protected]

But I really hope to work with you if you feel this is for you.

Much love,


LOU FEATHERSTONE For RubyMoon Gym to Swim

I’m utterly thrilled I signed up to Mi’s course, I’m so thankful to her, it’s made me super motivated to get vlogging! Within two weeks of starting it, I had a whole new business, LuinLuLand, and was taking bookings!

The programme is so easy to follow, clear instructions and it really has opened up my eyes to a whole new world – thank you! I can’t recommend this course enough, it’s definitely worth the journey and the effort!

Lou Featherstone



This programme is suitable for you as a small business owner, coach or consultant – and for those of you who want to build up your online presence, position yourself as an expert in your field and gain more clients.

•   Do you know you need to be more visible online with video to grow your business, but it’s just not happening?

•  Are you tired of endlessly trying to come up with relevant posts for your social media accounts?

•   Do you feel a bit lonely in your own business?

•   Do you want to get some feedback on your work and revive the engagement on your posts?

•   Do you want to find a better structure with regular focus sessions to keep you on track?

•   Do you want to build up confidence from the inside out and step into your ultimate power and share your expertise in a more passionate way?

If yes – join me in Rise&Shine today!


Are you ready to step up and make things happen now?


Email: [email protected]

I look forward to working with you in the programme!

Mi Elfverson Course Tutor and Founder of The Vlog Academy

The Vlog Academy logo