Physically, you could be anywhere in the world!

You’ve got a head full of knowledge and many plans in silver-lined notebooks you’ve paid too much for or have been given by friends for Christmas. You might even have a Google Sheet folder with random ideas or an Asana project on the move, but it’s full of gaps and question marks.

Perhaps it feels as if you never quite have complete control of your business, there’s no real plan or even clear goals. You know you could do this – but it’s easier with someone there to support you.

You want your business to grow. You want to feel more successful and that you achieve something valuable. But you need more clients, you need to sell more products or your service, and create a bigger buzz online. You know you need to go online, but you just can’t keep up with the whole social media shebang.

You also want to have more clarity on your content – maybe even on your true goals – and you need to feel more confident in yourself and with your voice, bringing more power to your words.

You probably feel this insecurity even more vividly in front of the camera. And is it just the camera? Or is it while networking or speaking from stage too?

Once you realise that you don’t have to be part of the whole social media and Influencer drama, you can start growing your online presence in a perfectly natural and authentic way, doing what you enjoy and do best.

Having all those lovely notes and ideas is absolutely pointless if you don’t start sharing them in a coherent way. So it’s time to get focused and get a simple structure in place, then get more active online.

‘What parts of my knowledge do I share? How much? How often? In which format do I share my content and where? I’m not techy enough!’

‘Who’s ever going to see my posts? Who’s going to want to look at me? And who will want to buy my products?’

EyeStorm is a coaching hub where we embrace each and every individual for their uniqueness. It’s a safe space, created to support you with training and weekly online handholding, so you always know what’s most important for you to focus on to stay visible and grow – at your own pace.

We work in a more holistic way to release your blocks – sometimes so deep, old and stubborn that you’d given up hope to ever be free from them.

We work on your confidence to step forward, into your ultimate power to create a buzz around you that will attract more customers.

And we ensure you have a structure in place so you can stay focussed and consistent in a way that works for you and your brand, without feeling stressed and overwhelmed.

There is only one silver bullet in this training – and that’s you. And we want to bring you out to reveal your full potential, share your passion and dedication to your work, as your best self.

It’s time for you to join EyeStorm.

I’m Mi! And I’m here to coach you and see you blossom and thrive.

I started in high-end film and TV production nearly 30 years ago, and I’ve seen both blockbuster actors in front of the camera, as well as people who are so nervous they can barely speak.

I couldn’t believe my eyes when I first got to step inside a Hollywood studio and work with crew members from the Starwars films. Our set designer had actually been inside R2D2!

I used to find it exhilarating working with the big shots from the latest commercials, both actors and directors, and I thought it was super glamorous to go to the big opening nights and annual gala events. Until I burnt out. Completely.

I went from Stockholm to New York, then London and I eventually settled down in Brighton – well, Hove actually – where I now run my own business, on my own terms.

This is how I’ve got an understanding of the whole circumflexion of film and video production. But also of people. Nerves. Confidence. And what it means to set up and run your own busy business – while being a single mum.

And what feels more important the older I get, is that trendy new word that keps popping up within certain areas of modern marketing: Authenticity. 

And I feel I get that. I really really get it. From all those years of fake glamour, I can see straight through anything that isn’t real.

But I also strongly feel that ‘being authentic’ doesn’t have to mean being ‘naked – in tears’ all the time. It’s still necessary to be your best self – whatever that means for you, and that might take some training and practice.

I also noticed how many women were held back and lacked in confidence as soon as there was a camera in front of them.

I would be holding a corporate workshop in the city and had both men and women on the floor in front of me. As soon as I said Camera Action! all men stepped forward, while the women took a step back. Despite having the same experience, knowledge – even title.

So I formed my sub brand for women, EyeStorm, and started giving confidence training just for women. Because I could see that many women needed more time to take things in, they had different blocks, fears and questions. They needed a more holistic confidence training, which starts from the inside and works its way out.

So here we are. The shape and form and even the name of the training has shifted just slightly since I started, but the mission is the same: I want to see more confident women stepping forward.

I’ve learnt so much, I’ve grown and seen so many women grow, they’ve become amazingly confident and strong and have embraced their passion and now share their expertise with the world and nothing makes me more happy!

So I’m here for you. 100% on your side, dedicated to making you thrive and glow.

You’re always welcome to book in a quick initial chat if you want to find out if this is the best course for you, you can reach me on:

[email protected]

But I really hope to work with you if you feel this is for you.

Much love,

M