For women who want to step up their game
THE EYESTORM PROGRAMME
WEEKLY VISIBILITY COACHING • VLOG TRAINING • SOCIAL MEDIA INSPIRATION AND MUCH MORE
Join any time and get all the benefits
CONFIDENCE • CLARITY • CONSISTENCY
Build up your confidence, social media consistency and creative joy with weekly expert coaching in a hub of heart-centred women.
Mi Elfverson, Founder of The Vlog Academy, teaches you everything you need to know to get started with smartphone video and images in a fun and non-geeky way and supports you to stay inspired.
Mi will coach you to create a solid foundation, a consistent flow and a compelling visual persona that resonates with your audience.
Creator of EyeStorm
Video Producer, Photographer and Vlog Coach
Founder of The Vlog Academy
Winner of Digital Women’s
‘Best Woman Led Community’ Award 2022
CPD Social Media Certified
UN Women UK Delegate
Hey there and welcome to EyeStorm!
My name is Mi Elfverson, I’m a video producer and photographer originating from Sweden, but I moved from Stockholm to New York and then to London and have now lived in Brighton (or Hove actually!) for many years.
EyeStorm is my passion project where I pour in all my energy and expertise to support women who are ready to step up their game, but need a little bit of support to to take their business to the next level and keep it all going.
It’s easy to feel overwhelmed when you run your own business these days. You need to play all the roles and do absolutely everything yourself; planning, execution, graphic design, marketing, networking, filming videos, posting regularly on social media – ooh – don’t forget your actual job!
Perhaps it feels like you never have complete control of your business and your goals are constantly slipping. It can feel lonely, intimidating and sometimes upsetting. You know you probably could do this – but it doesn’t ever get done properly and that makes you feel a bit rubbish.
It’s easier with someone there to support you, on all fronts, but how are you going to afford to hire all these people to help you?
EyeStorm is a very cost effective way to invest in your business to achieve clarity, confidence and get things done – with joy!
I’m here by your side, to guide you towards clarity and consistency, to encourage you to be braver, break down your blocks and to release your fears. I’ll support you on a weekly basis to drive your business forward, amplify your brand and improve affinity online – without losing your soul. I’ll give you inspiration, suggestions, feedback and connect you with other fabulous business women.
Welcome to EyeStorm.
Become at ease with video and create pro-results without the cost of a film crew
Get full clarity on your brand values and create a purposeful plan and content structure that works for you
Build up better consistency with weekly tasks, inspiration, ideas and accountability
Creative hour for freelancers to get a boost and showcase your work
Meet, connect and network with our community online and in-person
All training is followed up with Action tasks to ensure great result
I’ve done training with some of the best in the world, but The EyeStorm programme is the one I’ve stayed with. The ongoing social media prompts, tasks and lessons week after week are INVALUABLE.
The course portal jam-packed with evergreen training is again so so helpful, honestly this program is more than worth every pence! I promise to make you proud Mi whenever I say you have been my coach and ARE my mentor.
Thank you thank you thank you.
Pilates Teacher and Business Coach
Every Monday, you'll receive an Email with a social media task and content inspiration
+ all essential UK Awareness days and Events.
You'll also get a Focus Prompt in the closed Facebook group and can ask questions, share concerns, ideas and get feedback.
Social Share Day
Wednesdays are our Share Days, when you can share a link to any social media post, blog or vlog you've posted during the week, so the group can like and comment to create more engagement.
The vlog training runs alongside with evergreen content for you to view any time it suits you. You can access these on a separate course platform but the videos will be posted on a weekly basis in the Facebook group too.
Accountability and Showcase
EyeStorm Creatives get together every first Monday of the month at 11-11.50am
This is our fab new incentive for creative solopreneurs and freelancers to keep your inspiration flowing and progress your work with support.
Meet online and discuss your creative work, get inspired by other creatives, get an image to work on and showcase in our open Facebook group.
EyeStorm +PRO (Private Retainer Option) is the dedicated personal coaching option, where you can talk about your own strategy, create a bespoke plan for your brand, get feedback on your videos and visual content - or - choose to get practical things done for you at a professional standard, such as video editing or graphic design.
You can choose any amount of time a month, from one hour, and you'll always have agreed on the time spent in advance.
THE VIDEO MODULES:
EYESTORM WEEKLY SUPPORT:
HOW CAN YOU GROW YOUR BUSINESS IF YOU'RE FED UP WITH SOCIAL MEDIA?
Mi Elfverson – Creator of EyeStorm
Many of us are developing a bit of love-hate for social media. We love seeing the good stuff, but we hate all that negative, fake and inauthentic drama that screams for attention and ‘look at me’.
As a business owner you might wonder how it’s going to be possible to grow your business if you don’t want to be part of all that negativity.
I totally understand that. And I know where you’re coming from. And the good news is – you don’t have to be part of the drama!
Check through the statements below and see how it resonates and I hope to see you in the group!
You’ve probably spent loads of time carefully thinking through and developing your products and services and you know your customers reap the rewards.
Physically, you could be anywhere in the world!
You’ve got a head full of knowledge and many plans in silver-lined notebooks you’ve paid too much for or have been given by friends for Christmas. You might even have a Google Sheet folder with random ideas or an Asana project on the move, but it’s full of gaps and question marks.
Perhaps it feels as if you never quite have complete control of your business, there’s no real plan or even clear goals. You know you could do this – but it’s easier with someone there to support you.
You want your business to grow. You want to feel more successful and that you achieve something valuable. But you need more clients, you need to sell more products or your service, and create a bigger buzz online. You know you need to go online, but you just can’t keep up with the whole social media shebang.
You also want to have more clarity on your content – maybe even on your true goals – and you need to feel more confident in yourself and with your voice, bringing more power to your words.
You probably feel this insecurity even more vividly in front of the camera. And is it just the camera? Or is it while networking or speaking from stage too?
Once you realise that you don’t have to be part of the whole social media and Influencer drama, you can start growing your online presence in a perfectly natural and authentic way, doing what you enjoy and do best.
Having all those lovely notes and ideas is absolutely pointless if you don’t start sharing them in a coherent way. So it’s time to get focused and get a simple structure in place, then get more active online.
‘What parts of my knowledge do I share? How much? How often? In which format do I share my content and where? I’m not techy enough!’
‘Who’s ever going to see my posts? Who’s going to want to look at me? And who will want to buy my products?’
EyeStorm is a coaching hub where we embrace each and every individual for their uniqueness. It’s a safe space, created to support you with training and weekly online handholding, so you always know what’s most important for you to focus on to stay visible and grow – at your own pace.
We work in a more holistic way to release your blocks – sometimes so deep, old and stubborn that you’d given up hope to ever be free from them.
We work on your confidence to step forward, into your ultimate power to create a buzz around you that will attract more customers.
And we ensure you have a structure in place so you can stay focussed and consistent in a way that works for you and your brand, without feeling stressed and overwhelmed.
There is only one silver bullet in this training – and that’s you. And we want to bring you out to reveal your full potential, share your passion and dedication to your work, as your best self.
It’s time for you to join EyeStorm.
I’m Mi! And I’m here to coach you and see you blossom and thrive.
I started in high-end film and TV production nearly 30 years ago, and I’ve seen both blockbuster actors in front of the camera, as well as people who are so nervous they can barely speak.
I couldn’t believe my eyes when I first got to step inside a Hollywood studio and work with crew members from the Starwars films. Our set designer had actually been inside R2D2!
I used to find it exhilarating working with the big shots from the latest commercials, both actors and directors, and I thought it was super glamorous to go to the big opening nights and annual gala events. Until I burnt out. Completely.
I went from Stockholm to New York, then London and I eventually settled down in Brighton – well, Hove actually – where I now run my own business, on my own terms.
This is how I’ve got an understanding of the whole circumflexion of film and video production. But also of people. Nerves. Confidence. And what it means to set up and run your own busy business – while being a single mum.
And what feels more important the older I get, is that trendy new word that keps popping up within certain areas of modern marketing: Authenticity.
And I feel I get that. I really really get it. From all those years of fake glamour, I can see straight through anything that isn’t real.
But I also strongly feel that ‘being authentic’ doesn’t have to mean being ‘naked – in tears’ all the time. It’s still necessary to be your best self – whatever that means for you, and that might take some training and practice.
I also noticed how many women were held back and lacked in confidence as soon as there was a camera in front of them.
I would be holding a corporate workshop in the city and had both men and women on the floor in front of me. As soon as I said Camera Action! all men stepped forward, while the women took a step back. Despite having the same experience, knowledge – even title.
So I formed my sub brand for women, EyeStorm, and started giving confidence training just for women. Because I could see that many women needed more time to take things in, they had different blocks, fears and questions. They needed a more holistic confidence training, which starts from the inside and works its way out.
So here we are. The shape and form and even the name of the training has shifted just slightly since I started, but the mission is the same: I want to see more confident women stepping forward.
I’ve learnt so much, I’ve grown and seen so many women grow, they’ve become amazingly confident and strong and have embraced their passion and now share their expertise with the world and nothing makes me more happy!
So I’m here for you. 100% on your side, dedicated to making you thrive and glow.
You’re always welcome to book in a quick initial chat if you want to find out if this is the best course for you, you can reach me on:
But I really hope to work with you if you feel this is for you.
I’m utterly thrilled I signed up to Mi’s course, I’m so thankful to her, it’s made me super motivated to get vlogging! Within two weeks of starting it, I had a whole new business, LuinLuLand, and was taking bookings!
The programme is so easy to follow, clear instructions and it really has opened up my eyes to a whole new world – thank you! I can’t recommend this course enough, it’s definitely worth the journey and the effort!
VIDEO TRAINING & ONGOING DIRECT SUPPORT
This programme is suitable for you as an entrepreneur, self employed, small business owner, coach or consultant – who want to build up your confidence, online presence and position yourself as an expert in your field to gain more clients.
• Do you you want to do more video to grow your business, but you feel reluctant or blocked?
• Are you tired of endlessly trying to come up with relevant posts for your social media accounts?
• Do you feel a bit lonely in your own business?
• Do you want to get some feedback on your work and revive the engagement on your posts?
• Do you want to find a better structure with regular focus sessions to keep you on track?
• Do you want to build up confidence from the inside out and step into your ultimate power and share your expertise in a more passionate way?
If yes – join us in EyeStorm today!
Are you ready to step up and make things happen now?
Email: [email protected]
I look forward to working with you in the programme!
Mi Elfverson Course Tutor and Founder of The Vlog Academy
where you will find support, ideas and focus on your own brand,
as well as a vibrant community for networking and inspiration.
JOIN ANY TIME AND GET ALL BENEFITS
Weekly Focus Sessions
Weekly Social Media Content ideas
Events and Awareness Reminders
+PRO version with private coaching and video support,
such as editing, strategy or graphic design.